Date
2022
Client
yasso
Yasso
Situation & Strat
Everybody loved Yasso® frozen treats. Nobody could seem to remember the brand. With strong sales yet low awareness, Yasso asked us to throw “an adult birthday party” to celebrate just how joyful better-for-you desserts could be, and make sure everyone got to know the host.
Work
Identity
Packaging
Portfolio Architecture
Art Direction
Throwing an adult birthday party.
We started with a product portfolio review and developed a color strategy to organize the shopping experience, pulling together a story for each flavor and a quicker read for bars, sandwiches and snack-size poppables.
Make the logo bigger. And creamier.
Beyond “just make the logo bigger”, we gave the wordmark creamier, happier letterforms to cue the delicious treats inside. We also gave the drip element a bright blue background across the portfolio, creating masterbrand consistency and a stronger holding shape to help the Yasso® name pop.
Sweet success in the frozen aisle.
With oversized food photography and crystal clear messaging, we found a way to hit the sweet spot between better-for-you sophistication and scream-for-ice-cream fun. And the brand is finally getting the credit it deserves, called out by The Dieline for its “new look and vibrantly delicious system.”
